This Ad Campaign From Lush Is Causing Quite A Ruckus. Some Are Even Calling It Porn
by N/A, 10 years ago |
1 min read
Lush Cosmetics embraces body positivity, but some people aren't too happy about it.
Lush Cosmetics' new "Go Naked" campaign was created to promote body positivity and package-less cosmetics.
The campaign, which was released in Australia, has received complaints from a Queensland mall that it's "pornographic" and inappropriate because it's on display in a mall at a child's eye level.Â
The Advertising Standards Bureau has upheld the complaint because the campaign features "nudity for the sake of causing a stir."
The Queensland store decided to take down the in-store display ads five days before they were supposed to be replaced with new images.
Employees at the store said they received complaints when they took down the images.Â
Many of the models are also Lush employees, who said that they received lots of compliments for baring their bodies for the ad.
Despite the controversy, Lush has no plans to change their marketing strategies.
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